The PLATINUM difference:
With traditional complete dry dog food,during production, water is added and the food pulp consisting of these components is heated to a high temperature and pressed into croquettes under high pressure.
Each individual croquette is coated in a layer of starch that has to bebroken down first in the dog’s stomach.
The residual moisture is usually about 8%.
The unique, gentle “steamer” cooking method:
1.First the chopped pieces of meat and rice/maize or potato are added to the cooking pot.
2.These ingredients are cooked at 95°C in their own juices, without the addition of water, and are then dried slowly and carefully.
3.When the drying process is complete, cold-pressed oils, herbs and vitamins are added at room temperature.
4.Finally,the kibbles are shaped and immediately packed into airtight containers. Only in this way can PLATINUM dry food remain fresh, moist and most importantly, free from mites.
It ensures that the proteins and carbohydrates are easier to digest than traditional dry food.
Platinum dog food is the world’s first brand to be
certified by TÜV Rheinland ;
The independent inspectors awarded their ‘TÜV Rheinland certified’ seal for the following points:
1.The high proportion of fresh meat
2.The accuracy of the declarations on PLATINUM packaging, which they confirm on the basis of laboratory tests
3.The testing of PLATINUM dog food products for harmful substances, e.g. heavy metals
Platinum Grain Free Fresh Iberico for Adult Dog:
Composition: Fresh pork meat (70 %, Iberian pork only), dried potatoes, dried fish, dried brewers’ yeast, dried apple pulp, salmon oil, yucca extract, cold-pressed flaxseed oil, cold-pressed olive oil, green-lipped mussel extract, dried carrots, dried tomatoes, dried african marigold, dried dandelion, dried broccoli, dried green tea, dried chamomile, dried oregano, dried milk thistle seed, dried cranberry seed, dried seaweed, potassium chloride.
Analytical constituents : Crude protein 23%, crude fat 14%, Moisture (natural content) 19%, crude fiber 2%, crude ash 7.8%, calcium 1.6%, phosphorus 1%
Platinum Fresh Lamb+Rice for Adults:
Composition:Fresh lamb meat (70 %), broken rice (15 %), dehydrated lamb protein, dried fish, dried brewers’ yeast, dried apple pulp, salmon oil, yucca extract, cold-pressed flaxseed oil, cold-pressed olive oil, green-lipped mussel extract, dried carrots, dried tomatoes, dried african marigold, dried dandelion, dried broccoli, dried green tea, dried chamomile, dried oregano, dried milk thistle seed, dried cranberry seed, dried seaweed, potassium chloride.
Analytical constituents :Crude protein 24%, crude fat 12.5%, Moisture (natural content) 19%, crude fiber 2%, crude ash 6.7%, calcium 1.5%, phosphorus 1.1%
Platinum Fresh Chicken for Adults:
Composition:Fresh chicken meat (70%), broken rice, corn (non genetically modified), poultry meal, hydrolized poultry, dried brewers' yeast, dried apple pulp,
lucerne, salmon oil, yucca extract, flaxseed oil cold-pressed, olive oil cold-pressed, green-lipped mussel extract, milk thistle seed, dried fennel, sarsaparilla root, dried artichoke, nasturtium, camomile tea extract, dandelion, dried gentian, potassium chloride.
Analytical constituents :Crude protein 26%, crude fat 16%, Moisture (natural content) 19%, crude ash 7.9%, crude fiber 2%, calcium 1.5%, phosphorus 1%
